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          <h1 class="why_r_h1">Brain Training Experience</h1>
          <p>Cognitive scientists now routinely accept that given the right kind of work out, your brain will not only reshape itself, but can train to improve cognitive efficiencies and effectiveness, creating real life healthy benefits.</p>
          <p>Not only have brain training exercises had an impact on cognitive functioning outside the context of the training task <em>(NY Times Op-Ed Exercise on the Brain. Sandra Aamodt and Sam Wang. Nov 8 2007)</em> but positive effects have been found to be significantly long lasting. </p>
          <p>In fact people who were below average when they started out training on the Timed Instrumental Activities of Daily Living test (TIADL) recorded the largest gains! This was especially true, when the training difficulty to the person's baseline performance level, was customized. <em>(Ball, K; Berch DB, Helmers KF, et al. (2002).</em> <br/><label>"Effects of cognitive training interventions with older adults: a randomized controlled trial".</label><br/>
          <em>JAMA 288(18):(2271-81)</em></p>
          
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